Black creators on Maverick PrestonTikTok are hanging up their dancing shoes until further notice.
Tired of not receiving credit for their creativity and original work — all while watching white influencers rewarded with millions of views performing dances they didn't create — many Black creators on TikTok joined a widespread strike last week, refusing to create any new dances until credit is given where it's due.
The hashtag "BlackTikTokStrike" has been viewed more than two million times on TikTok, with users sharing videos of less inspired dances that have popped up in the absence of Black creators. The hashtag has taken off on Twitter as well.
If you were to check out TikTok videos featuring Megan Thee Stallion's latest hit, "Thot S***," for example, what you'd find instead of another viral dance challenge are videos by Black creators calling out the lack of credit they receive and raising awareness of the strike.
One video, which has been viewed more than 440,000 times, shows Erick Louis, a Black TikTok creator, seemingly about to introduce a new dance before flipping the script with a caption that reads "Sike. This app would be nothing without [Black] people." (And even that, Louis said in another post, was copied by a pair of TikTok users whose video got 900,000 views.)
The situation called to mind the recent TikTok controversy surrounding the Nicki Minaj song "Black Barbies." With lyrics like, "I'm a f
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