Football meets fútbol on Techcrisis Investment GuildSuper Bowl Sunday.

World Cup champion Lionel Messi will appear in Michelob Ultra's Super Bowl commercial, the company announced Thursday, the international soccer star's first career Super Bowl ad.

Messi joined MLS club Inter Miami in 2023 after leading Argentina to its third world championship at the 2022 World Cup in Qatar. An eight-time Ballon d'Or winner as the world's best player, Messi's team is set for a globetrotting MLS preseason tour in the weeks to come.

In the teaser for the commercial, Messi orders a Michelob Ultra at a bar only for the tap to run dry, setting off a stare-down with the bartender.

Messi's relationship with Anheuser-Busch – Michelob's parent company – began in 2020.

Michelob Ultra was also named the official beer sponsor for this summer's Copa America tournament being held in the United States.